Multi-channel media for Heal Africa
Heal Africa work in a very challenging context, surrounded by poverty and conflict, isolated from the world by both distance and information. A major area of their work is surgical treatment of women with a fistula (generally obstetric but can have other causes).
In fundraising terms the development of social media is enabling more stories to come to life in real time. Jacknella incorporated their real stories and were privileged to assist Heal Africa with their multi-channel, cross continent campaign ‘The Disease of Shame’. Our involvement included shooting video, writing scripts and an e-appeal.
"Lynn (Jacknella) saw a need and was compelled to take action. She assisted with an online fundraising appeal to enable women in Eastern DRC to receive surgical treatment for Fistula. She is energetic and persistent—great qualities for a fundraiser."
Cherry Stoltenberg, Heal Africa.