Our work:
BBC Radio 4 Appeal

BBC Radio 4 appeal project management for CBM

Jacknella project-managed this BBC Radio 4 appeal from script writing through to full online and social media campaign support.

The appeal exceeded the revenue of previous radio appeals by 50%.

CBM is an international Christian disability and development organisation, committed to improving the quality of life of persons with disabilities and at risk of disabilities in the poorest countries of the world. CBM's vision is an inclusive world in which all persons with disabilities enjoy their human rights and achieve their full potential.

CBM and their partners:

  • Support projects that promote prevention of disabilities.
  • Provide treatment for those with disabilities to improve quality of life and overcome the barriers which cause exclusion.
  • Address poverty as a cause and a consequence of disability.
More of our work
Fundraising tips

The importance of film and recordings – both visual and voice.
At Jacknella we understand the power of the visual – especially film, so we use film whenever possible and have in depth production knowledge of DRTV, campaign video and also voice appeals for Radio.